I feel like I just scaled a mountain. I launched my webstore yesterday.
Getting the webstore set up has been on my to do list since last summer when I first decided it was what I wanted to do. When I first started looking into it, I felt like I was standing in the middle of a jungle and had no idea in which direction to start walking. I just didn’t know where to start and I suddenly acutely missed all the tech support departments I have worked with and have had access to during my professional life, departments that I am embarrassed to say I took for granted. Now that I am on my own and have to do every single thing myself, I finally appreciate what I no longer have. Little did I know the amount of work that goes into what they always make seem to effortless. (I apologize profusely to all the wonderful tech support professionals who have helped me over the years!)
Fast forward to the present. I can tell you I have really learned a lot. I have had to figure it all out: shipping solutions, payment methods, return policies… not to mention the actual software that I had to get my head around just to get the information on to my website. At times, it has been really frustrating and I have all but changed my mind about the whole thing. When I haven’t been able to figure something out or struggled to get something to work to the point of it feeling almost hopeless, I have learned that it is best to just stop, take a break, and come back the next day.
It was at a time like this when I received an uncannily well-timed email from Susan David. You may have heard of her. She is a psychologist and an expert on emotional agility. I have signed up for her newsletter. If you want you can do so too here.
This particular newsletter was about emotional difficulty and how it isn’t necessarily an indicator of anything actually being wrong. Susan talks about how one shouldn’t mistake “an uncomfortable part of the creative process for a symptom of dysfunction that must be stamped out.” In reality, according to her, it actually often means we are on the right track.
She had my full attention. Did the fact that I couldn’t seem to get my head around how the shipping template worked just be a part of my creative process? It was stressing me out, to say the least. However, when I read the newsletter, banal as it may sound, it was like Susan was telling me not to let it get to me, that feeling the way I was, is completely normal. It wasn’t just me, and it didn’t mean that I was on the wrong track. Thank you for that, Susan!
Her advice is to first let yourself process these emotions. They are valid and they are bound to emerge. Second, she recommends to try to reframe these experiences not as roadblocks but as evidence that you are actually taking steps to achieve your goals.
Well, that was definitely what I was doing, I was setting up a webstore for crying out loud! And, as it turned out, the next morning, after having slept on it, I had a light-bulb moment and figured the whole shipping thing out.
And I did it! Yesterday I finally crossed ‘webstore’ off my to do list and I can tell you, it felt pretty great.