I’ve been cracking up over Trump’s blooper from the other day. Just thinking about it has me in stitches. I’m talking about his tweet of course where he coined the wonderfully mysterious word ‘covfefe’. Just writing it down makes me smile.
I’ve been wondering to myself how one would pronounce such a word. Covfeef? Covfeefee? Covfayfay? Isn’t it wonderful, no one knows how to pronounce this word because no one knows where it comes from. And the reason no one knows that is because it doesn’t come from anywhere. It is a made up word, either an autocorrect blunder or just sausage fingers at a very late hour. So it has no origin and it has no correct pronunciation. We can pronounce it any way we want. We can use it in any way we want, in any number of wild and wonderful ways.
Trump is a disaster in so many ways. I’m not even going to begin to list them here; one blog post would not suffice. But the one positive thing he has done, he did without meaning to, and without even noticing until he woke up to the comic covfefe storm raging all over social media. What he unwittingly did was he coined a nonsense word that tickles our imagination. And let’s face it; we could definitely use some fun amidst all the dismal on-goings around us.
The thing about language is that it forms our understanding of ourselves and of the world around us. Language is central to the way we organize the world. We use language to communicate and to mobilize people towards a common world order. This is important and handy of course. Without the wonder and the power of words we wouldn’t be able to communicate the way we do and share our inner worlds with each other.
But language can also be problematic and limiting. Because we’re so good at labeling, once a word has been uttered we instantly have a common understanding of what it is we’re talking about. And when this happens, we effectively stay within the boundaries of what we understand to be right and true. We stay inside the box.
This means that thinking out of the box, or developing new ways of organizing, working, living, and being – to name a few – becomes difficult when we use our common and familiar language. Simple terms like work or meeting or flexible time instantly pull us back within the familiar boundaries of what we understand these things to be. So redefining work becomes difficult, as does redefining what flexible work should really entail. Or how we meet and interact with each other. This makes imagining and creating the new – the really new and innovative – challenging.
We need new words to talk about these new things so that we don’t get dragged back into our familiar but dated ways. We need to develop with the times and new language will help us do that.
And this week a new word was given to us, just like that.
Let’s create lots of new words; words that question what we know to be true, and that open our eyes and imaginations to new possibilities. Let’s covfefe!
(…she giggles as she hits the publish button.)