I read an article in the New York Times the other day, about how job flexibility is the answer to closing the gender gap. This was great for two reasons. The first reason is of course the fact that articles like this prove that there at least seems to be some interest in closing the gender gap. The other reason is that it makes me very pleased that people more and more seem to talk about – and argue for – increased flexibility in the work place. Flexibility makes it possible for people to have a life not just a job, and it provides them with a sense of coherence and control, which is essential for their sense of well-being. And this is exactly what the article argued: how people want and need to have more control over their time.

The problem, however, is that this need for flexibility is seen mostly as a women’s issue, and this article was also mostly about women. The argument was that if women had more flexibility they could better combine work with children, which, in turn, would mean that they could compete for the top jobs they previously may only have dreamed of.

But here’s the catch. If it is only women who are considered to need flexibility and if only they are provided with this possibility, they will continue to be seen as deviants, people who for whatever reason don’t live up to corporate expectations. As a result, most of them will most probably not be able to compete for those top jobs after all. Because let’s face it, there are still a lot of companies who do not offer flexible solutions, not to women and especially not to men. A real man will just do the job, right?

No, that’s not right, but that’s the norm. However, the article did also mention that 48% of fathers rate flexible work schedules as extremely important. That’s right, that’s almost half. Despite popular belief there are many fathers who want to be able to be with their children more, and many of them have wives or partners who expect no less. So you see the problem here. Many men value flexibility, but as long as we only speak of it as something women need, it will not be offered to men, at least not readily. And as long as we continue to create solutions only for women so that they can combine a career with children, we continue to set them apart from men – they will continue to be seen as an exception – and men will continue to work the long hours that do not really make it very easy for them to be more present in their children’s lives. And as long as we do that, the gender gap will certainly not be closed.

But we’re in the 21^st century. We need to break out of a mold that was created decades ago in a time long past. Creating more possibilities for flexibility, for combining work with other areas of life (because you know what they say about all work and no play), and making it possible for people to create their own individual solutions for how they can do that, is something we need to make available to everyone – men and women. If we do that, we create the possibility for men to be more involved in their children’s lives without the risk of seeming unmanly or not serious about their jobs. Like Anne-Marie Slaughter says, it is only if men also start doing more non-paid care work, will we stop devaluing it so much, and only then will the amount of men and women doing different kinds of work in the public and private spheres be more balanced.

A few months ago I participated in a seminar where a representative of DNA, a Finnish telecommunications company, presented their new HR solutions. They had turned conventional rules regarding time and place of work upside down. They had given their employees complete freedom in deciding where they wanted to work. They did not have to come in to the office at all if they didn’t want to.

This is quite unusual because many people I’ve talked to in the business world say that this is something you just cannot do. You can’t give employees complete freedom when it comes to where they work, because then no one would ever come in to the office. But this is not what happened in the case of DNA. You see, most people, despite not being forced to, really do want to come in to the office to work several days a week. Some might appreciate keeping work separate from their private life, some want to come in to meet colleagues, and then there are things like meetings that tend to gather people anyway. It is just that most people really appreciate the ability to choose, to have the option to spend some of their time working offsite, wherever that may be, when they want or need to.

This new arrangement naturally meant that the managers of DNA also needed to develop new management routines. After all, if all your employees aren’t physically in front of you at all times, you need to adjust to that. And they had the technology, but more importantly they had the will.

Another argument I often hear from companies is that if you have people working offsite, how do you know that they are actually working? Well, to be honest, how do you know that they are working when they are in the office? Just because they are there physically does not mean that they are working. Besides, I once heard someone say, if you can’t trust them, why did you hire them in the first place?

The ironic thing is that what seems to be a giant leap of faith for organizations, doesn’t necessarily mean that dramatic a change in practice, as most people will continue to come in to work regularly anyway. Although it will mean some new routines, the main difference is that this freedom provides employees with a sense of control, and a possibility of combining their work with the other areas of life that people invariable have, whether their employers like it or not.

Research has shown this is what a lot of people want, and that it is especially true for Millennials. Flexibility and individual solutions are the future, people. So come on, what are we waiting for?