Don’t send me the same shoes over and over again

One thing that really bothers me about the infamous algorithms on social media is that by showing me what they think I want to see they provide me with a skewed picture of what is trending. At the moment I’m seeing a lot of articles and posts about the advantages of working from home and on how entrepreneurs tend to be happier. You’d think I’d be excited about this since I’m continuously getting support for my research and confirmation that I’m on to something. But something tells me that the real reason I’m seeing this is that this is exactly what I’ve been posting and writing about on my blog. I’m of course finding these articles very interesting, but when I look out into the world to see what is out there, I don’t want to look into a mirror and only see myself.

Besides, reality is never that simple. Working from home is something I really like to do, but it has its plusses and minuses. It’s not for everyone or for every job, nor does it have to be an either or solution. Working from home doesn’t have to mean always working from home.

Incidentally, I’ve also done some research on entrepreneurs and their sense of well-being as many of the people I have interviewed have opted out of work in large corporations to set up businesses of their own. They do this for a myriad of reasons, the main ones being an attempt to gain more control over their lives and their time; as well as to be able to do what they love, and to do so to their full potential without being held back by rigid structures, corporate culture or discrimination to name a few. So yes, in many ways they are happier, because being an entrepreneur, in their case, means more control and a feeling of being able to be themselves.

But it’s not that simple. It turns out that this is not necessarily true for all entrepreneurs. All entrepreneurs don’t always experience more autonomy and control. It is generally entrepreneurs who set up small businesses without any employees who experience this the most. So again, although trending (or not trending) articles will have us believe that this is the answer for all, it isn’t necessarily the case. Entrepreneurship has both advantages and disadvantages and it’s good to be aware of both.

I’ve actually published a chapter recently with a colleague where we discuss opting in to entrepreneurship, among other things: Creating Alternative Solutions for Work.

In the meantime I would like to ask the algorithms if they could be so kind and stop sending me more of the same. It’s like when I bought a pair of woolen slippers a while back. After my purchase, I kept seeing ads for more of the same slippers, but I had already bought a pair. Honestly, I think it would have been a smarter move to send me ads for footwear that I hadn’t just purchased.

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