My daughter just showed me something pretty awful: a game on an online game site for children. It’s called ‘Extreme Makeover’, and yes, it is exactly what it sounds like. You have an avatar – a virtual doll – and you give her a makeover. You start with the nose – a nose job of course (you cut with a scalpel along a dotted line). Because all little girls need to think about having a presentable nose, any old nose (with character) will certainly not do. After that, it’s the cheeks: collagen cheek injections for plumper cheeks, and then the same of course – collagen injections again – for plumper lips. After that you use a hammer and a chisel to sculpt the jawbone (I don’t even know what the correct term for that is), and then finish with hair implants for thicker and fuller hair. Now the doll/avatar/virtual self is ready for the spa. But before that she needs to lose weight of course because that’s what you have to do if you’re a girl and you want to be pretty. Unfortunately I was so aghast that I can’t remember exactly how much weight this virtual doll managed to lose, but I think it must have been about 30 pounds or almost 14 kilos.
Let’s let that sink in for a moment.
Can someone explain to me how anyone in their right mind can think that it’s ok to develop a game like this for little girls? For anyone? Girls have enough to deal with as it is with the over-sexualization of girlhood and pressures to be thin, pretty, desired, and demure. We have cultural ideals that send them the most mixed and ambiguous messages, and now we’re not only teaching little girls that it’s what you look like on the outside that counts, we’re also normalizing going to any lengths to achieve that perfect look. It’s drastic plastic or nothing girls! It’s insane, it’s shocking, and, frankly, it’s disgusting.
Help me out here. How do we get this game taken off the internet?