“The changing nature of work has made subjective success measures more important.”
This is something I jotted down in my notebook last week at the WORK2017 conference, as I was listening to a presentation on the ‘net generation’ and work in the digital age. The presenter said something along those lines and my immediate reaction was ‘YES!’
In research we differentiate between objective and subjective definitions of success. For a long time, success has been measured in things like salary, promotions, and fringe benefits (like a company car) – so called objective measures. In other words, the more you make, the more often you get promoted, the more powerful and higher up you are in the organizational hierarchy, and the more access you have to things like business class travel and other perks, the more successful you must be.
Okay, but that is a very narrow and one-sided definition of success. People who have opted out of objectively successful careers sometimes report that yes, they may have had a successful career before opting out, but not necessarily a successful life. Objective definitions of success didn’t always make them feel successful, not to mention happy or fulfilled or any of the other things that are considered important in a well-rounded life.
For them things like feeling that their work was meaningful and being excited about what they were doing, feeling healthy and rested, and having the time and the possibility to pursue other interests and spend time with the people they care about were more important. These are examples of subjective measures of success.
What this means in practical terms is that more money and power doesn’t necessarily attract potential employees anymore, or at least it isn’t enough. But don’t think that means you can offer people a meaningful job without paying them what they deserve. Getting paid is a hygiene factor and should be a given. It’s also an important form of validation and needs to be taken seriously.
But as always I feel pleased when my research results and ideas are confirmed. Employers need to recognize that there is more to life than work and objective definitions of success. But they need not worry, just because people value subjective success doesn’t mean they aren’t ambitious or don’t want to work hard. They just realize that a successful job isn’t enough; they want a successful life too!